WELCOME TO VARI
Vari is not just a brand; it is a story of tradition, craftsmanship, and a founder’s love for her heritage. Our journey began one casual evening, seeing her son's preference for international brands, the founder felt a strong urge to educate people about our rich art and culture, encouraging them to embrace and support local crafts.
PEOPLE BEHIND VARI
Anuradha Maheshwari
Founder
Anuradha, a distinguished entrepreneur and textile enthusiast, is the founder of Vari Jaipur, a contemporary clothing brand. Anuradha's profound love for Indian textiles and crafts has been a driving force in her career. She previously founded Kessa Jaipur and Diva, both successful ventures in the fashion industry. With Vari Jaipur, Anuradha continues her passion for promoting traditional Indian craftsmanship through modern and stylish apparel.
Dushyant Singh Bhati
Operations Head
As the Operations Head of Vari Jaipur, Dushyant Singh Bhati leverages his international experience and passion for hospitality to elevate the brand. With a degree in BHM and professional stints in Europe, he returned to Vari Jaipur, infusing it with a global perspective. Under his guidance, the brand seamlessly blends traditional elegance with world-class service, ensuring every customer feels part of the Vari family.