WELCOME TO VARI

Vari is more than just a brand — it is a celebration of heritage, artistry, and timeless Indian craftsmanship. Born from a founder’s deep love for her roots, Vari began with a simple yet powerful thought. One casual evening, while noticing her son’s growing preference for international brands, she felt a strong desire to reconnect people with the richness of Indian art and culture.

This emotion became the foundation of Vari — a brand created to honour local crafts, preserve traditional skills, and inspire people to embrace the beauty of what is truly ours.

Every creation at Vari carries a story of culture, craftsmanship, and conscious elegance.

The People Behind Vari

Rooted in Craft, Built with Heart

Vari Jaipur is shaped by a love for Indian textiles, thoughtful craftsmanship, and a modern vision for everyday ethnic elegance.

Anuradha Maheshwari
Founder

Anuradha Maheshwari

Anuradha, a distinguished entrepreneur and textile enthusiast, is the founder of Vari Jaipur. Her profound love for Indian textiles and crafts has been the guiding force behind the brand.

Previously the founder of Kessa Jaipur and Diva, she continues her journey of bringing traditional Indian craftsmanship into contemporary apparel.
Dushyant Singh Bhati
Operations Head

Dushyant Singh Bhati

As the Operations Head of Vari Jaipur, Dushyant Singh Bhati brings international exposure, operational discipline, and a strong sense of hospitality to the brand.

With a BHM background and professional experience in Europe, he adds a global perspective while keeping every customer connected to the Vari family.